Lead Scoring Services
In today's world, attracting new consumers is becoming increasingly tough, as attention spans are shortening and customers create opinions before ever speaking with your sales team! As a result, lead scoring becomes a key sales function that modern marketers may use to enhance top-of-funnel activity and conversions.
Lead nurturing is no longer only about enticing and nurturing prospective prospects; it's also about how effectively you raise brand awareness and produce income. We are pioneers in exploiting digital platforms for improved lead management at Auto Innovative Hub, and we've witnessed the advent of new social and online tactics completely change the game. We recognise that your sales force is pushed for time and has hundreds of phone calls, emails, and promising leads to follow up on. But what if all of this effort is for nought at the end of the day? Our lead scoring services can help you recruit new buyers, nurture them, and complete deals faster, resulting in a win-ready sales approach.
Our Lead Scoring Services
Our sales lead prediction solution at Auto Innovative Hub is created by a team of professionals with extensive experience in big data technologies, software engineering, and data science. Our AI-based lead scoring systems recognise that new strategies are required to convert potential leads into "self-directed buyers" who have access to freely available information on the internet. Our solution is cloud-based and multi-tenant, and it includes a number of pre-built custom application interfaces that can easily connect and sync with your internal systems. You can use our services to create lead scorecards that are tailored to the input provided by your sales team, intelligently adjusting lead scores through algorithms that improve over time. The following are some of the services we provide for lead scoring:
1. Lead Nurturing
Our lead nurturing services are driven by artificial intelligence, and allow you access to intelligent sales cycle analytics that adapts to your audience. You also gain the ability to build and test different iterations of a particular strategy, while also generating reports from a single visual interface. Our system allows you to make the most out of your dormant leads by re-engaging them, while helping you schedule automatic emails based on custom parameters such as time, number of interactions, etc.
2. Lead Qualification
In today's market, the right context and speed are extremely important when it comes to aiding your sales team make correct, informed decisions when it comes to sales lead value assessment. Our lead qualification services will help you identify the hottest leads available to you, before your competition gets to them. We apply objective grading to all your customers allowing you to quickly find the best ones, further ensuring that you can prioritize your sales outreach to suit what matters to you. We even integrate with Salesforce.com and Microsoft Dynamics to ensure you have access to the data that you need, when you need it.
3. Lead Automation and Segmentation
Ask any sales lead and they will tell you how much time they spend on repetitive tasks which require a large chunk of their time and attention. With the right set of tools provided by Auto Innovative Hub, you can immediately start optimizing sales leads while automating important but time consuming tasks such as lead assignments on a daily basis. You can create rules both simple and multi-part in nature to automate daily tasks, while also maintaining separate scoring rules for different customer segments which segment your customer data into individual scoring sheets.
4. Data-Driven Interaction
Our team of big data professionals pool in their combined experience to create custom processes for your lead management initiatives. We use relevant data taken from your customer's online behavior in order to help personalize your offerings to suit their requirements, before a single call has been made. We can help you display targeted offers on your website for different clients, while creating data-driven email paths to target customers as you uncover new information about them. Our solutions are so perfect; your customers will feel that you are a mind reader!
5. Sales Cycle and Customer Analytics
Our services are paramount if you want to measure what actually matters in your sales funnel, and build on it for continued success. Our sales cycle analytics leverage easy-to-use reporting features to notify you of attributes which work in your favor constantly, while helping you identify the channels and campaigns which generated the highest revenue and ROI for your business.
Our customer analytics help you understand your customers' journey and find the key hit-point metrics at each stage of their conversion. You can leverage this information to re-target lost clients at the right time, while helping you attract new ones with the right mix of offerings suited to their purpose.